LOVESICK BY TORRID

In Fall 2025, Torrid launched Lovesick, its Gen Z and young adult plus-size sub-brand, with a , trend-driven aesthetic designed for a new generation of shoppers. As Design Director of Emerging Brands, Anna helped shape the creative direction of the launch, defining key silhouettes, color, print, fabrications, and overall brand aesthetic. She led the design and product development process from initial concept and sketches through prototypes, CADs, and final fit, bringing Lovesick’s playful, youthful vision to life through styles ranging from coquette-inspired dresses and bows to everyday streetwear, fleece, and low-rise denim.

Previous
Previous

Project: Festi by Torrid

Next
Next

Project: Belle Isle by Torrid