Beautiful

Launched in 2021, Beautiful by Drew Barrymore is a design-driven home and lifestyle brand created to make elevated, high-performance products stylish, approachable, and attainable. Anna played a key role in bringing the brand to life, helping establish its visual identity and creative direction as it expanded from its successful countertop appliance launch into cookware, kitchen tools, home décor, and beyond. She led end-to-end creative across trend and design inspiration, color, product development, packaging, photography, storytelling, and marketing. Beautiful generated $60M in first-year revenue and doubled sales in its second year.